When Diane Hessan and her team founded Communispace in 2000, they had a philosophy about research that disrupted the industry. Their data showed that checking in with consumers at one point in time, such as polling or focus groups, was less effective in our changing world. Consumers might feel one way but change their opinions over time—often from day to day.
The result was the creation of a technology that allowed brands to stay in touch with their customers on a continuous basis. Communispace, now C Space, is still thriving today.
During the most recent Presidential campaign, Hessan applied the C Space philosophy to politics, interviewing Undecided Voters in Swing States, and ultimately analyzing what moments influenced them. The result was first published in the Boston Globe and also covered by a range of media outlets such as CNN, MSNBC, and the Wall Street Journal.
Currently, we are doing a new study of nearly 500 Clinton and Trump voters, to understand how they voted—and how their views are shifting over time. The ultimate goal is to find common ground, and to share insights about the citizens of the U.S.
For more information on this research, contact us.
Op-Eds
November 13, 2020
THE ONE PRIORITY WE HAVE, NO MATTER WHO WINS
November 3, 2020
YOUNG PEOPLE, GET OUT YOUR VOTE
October 16, 2020
VOTERS WEIGH IN ON THE DEBATE: TRUMP LOST THE NIGHT
October 1, 2020
THE SIX THINGS BIDEN NEEDS TO DO TO WIN
September 22, 2020
TRUMP ON THE GLOBAL STAGE: WHICH VOTERS LIKE THE SHOW?
September 3, 2020
August 3, 2020
IT’S NOT QUITE TIME FOR DEMOCRATS TO PARTY
July 9, 2020
IT’S PAST TIME FOR WHITE PEOPLE TO STEP UP
June 19, 2020
DISILLUSIONED TRUMP VOTERS — UP FOR GRABS
May 29, 2020
THE NATION IS IN CRISIS. WHERE ARE YOU, JOE BIDEN?
April 22, 2020
TRUMP’S LEADERSHIP ON THE CORONAVIRUS — HORRENDOUS OR OUTSTANDING?
April 2, 2020
IT’S STILL THE ECONOMY, STUPID
March 2, 2020
FEAR AND LOATHING IN THE DEMOCRATIC PARTY
February 6, 2020
January 24, 2020
WHEN VOTERS HEAR ABOUT FOREIGN POLICY, THEY YAWN
December 27, 2019
December 4, 2019
November 1, 2019
September 13, 2019
August 19, 2019
TRUMP VS. THE SQUAD — VOTERS WEIGH IN
July 18, 2019
CLIMATE CHANGE WILL BE A DECISIVE ISSUE IN 2020
June 26, 2019
June 9, 2019
FIRST IMPRESSIONS: LOOKING FOR A WINNER IN BUTTIGIEG
April 29, 2019
TRUMP OR A RADICAL SOCIALIST IN 2020? TAKE YOUR PICK
March 13, 2019
HAPPY ABOUT TRUMP’S LOW APPROVAL RATINGS? NOT SO FAST.
February 5, 2019
IMMIGRATION — THE PROBLEM CONGRESS DOESN’T WANT TO SOLVE
December 10, 2018
WILL YOU VOTE ON ISSUES OR VALUES?
November 5, 2018
MAKING WAVES IN THE DEMOCRATIC PARTY
October 24, 2018
KAVANAUGH NOMINATION HAS TURNED INTO A CIRCUS
September 25, 2018
JOE BIDEN'S HUMANITY COULD BE HIS EDGE IN 2020
August 9, 2018
THE PROBLEM ISN'T HOW WE FEEL ABOUT TRUMP – IT'S HOW WE FEEL ABOUT EACH OTHER
July 18, 2018
NEED A BLUE WAVE? TWISTING AND SHOUTING WON'T WORK
June 20, 2018
VOTERS ON IRAN: A SPLIT DECISION
May 18, 2018
LOVING AND HATING TRUMP: SWING VOTERS WEIGH IN
May 17, 2018
HELP WANTED: LET'S BE THE BEST AT SOCIAL ENTREPRENEURSHIP
April 25, 2018
April 9, 2018
March 7, 2018
THE MUCK AND MUD IN WASHINGTON — HOW VOTERS SEE IT
February 7, 2018
FINDING COMMON GROUND: WHAT VOTERS WORRY ABOUT
January 18, 2018
January 15, 2018
LETTERS FROM AMERICA LOOK BACK ON 2017, FORWARD TO 2018
January 1, 2018
THE VIEW FROM ALABAMA: WHY ROY MOORE WILL WIN
December 7, 2017
IT’S MY (POLITICAL) PARTY AND I’LL CRY IF I WANT TO
December 4, 2017
FINDING COMMON GROUND ON GUN CONTROL
October 27, 2017
WHY TRUMP VOTERS WANT TO BOYCOTT THE NFL
September 28, 2017
A PATH FORWARD FOR THE DEMOCRATS: A NEW AMERICAN DREAM
September 14, 2017
TRUMP VOTERS IN THE AFTERMATH OF CHARLOTTESVILLE
August 21, 2017
August 1, 2017
July 10, 2017
THE MULTIPLE PERSONALITIES OF THE AMERICAN VOTER
May 30, 2017
April 12, 2017
VOTERS CAUGHT IN THE CROSSFIRE
March 24, 2017
February 27, 2017
UNDERSTANDING THE UNDECIDED VOTERS
November 21, 2016